» Easy to Follow Steps when Rebranding Your Web Site

I've learned that rebranding could be a difficult thing to do...when you have no idea what you are actually aiming for. Therefore I thought of a set of step by step questions that might help if you happen to be in the mood or need for rebranding. Relax and take several minutes to answer the questions below.

Who is your target public? How will you reach them?

What are the expected benefits of your product / service?

What are your company values?

What are your web site preferences in terms of color, theme, style?

Who are your online competitors? Whose online brand looks best? Why do you think that?

Will you need to hire a professional to write your scripts?

Will you optimize your web pages for Google and other search engines?

Did you decide on a domain name?

How will you keep your clients coming back?

How will you build credibility and add value?

Will you advertise on other websites too?

Will you write your own copy?

Will you update the site content yourself?

What functional features will you need for online sales & delivery?

How will you measure the return on investment?

With these questions answered you're half way there. Hopefully, the other half goes with us. Ha ha. Just kidding, that's also up to you to decide.

Hope this was a refreshing start for your rebranding project.

Regards,

Crisa - Marketing Manager SisleyStudio